Honest Event Advice
Events are one of the biggest investments of your time and budget, but all too often, they are treated as an afterthought. I help businesses cut through the logistical noise and 'lanyard-selfie' clichés to build event strategies that actually drive ROI.
Whether you’re debating a stand or looking to amplify your presence, let’s have an honest chat about making your next event your most profitable one yet. Take a look at the helpful articles below to get started.
To Exhibit Or Just Attend?
In the world of events, "showing up" is easy. Showing up in a way that actually makes an impact? That requires more thought and planning.
Don’t Just Turn Up: The LinkedIn-First Guide to Attendance Amplification
Stop being a "secret" attendee. If nobody knows you’re going, nobody can look out for you.
The Exhibitor’s Survival Guide: Practical Tips for a Flawless Stand
Here is the practical, Honest Marketer checklist for making sure your stand actually works for you.
Data Capture and The Follow-up: Don’t Let Your Leads Go Cold
If you don't have a plan for what happens to those names in the 48 hours following the event, you’ve essentially just paid for a very expensive two days of standing up.
On-Site Representation: Day Rates
To ensure transparency and facilitate project planning, take a look at my Events rate structure which applies to all off-site engagements, trade shows and events requiring travel.
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